Driving Ideal Behavior

<p><em>Part 4 of the Good Supply Practices Series</em></p> <p><em>West is pleased to welcome guest blogger Dr. Marla Phillips, Director, </em><em><span style="text-decoration: underline;">Xavier Health</span></em><em>, Xavier University. This is the fourth installment in a four-part series on supply chain management.</em></p> <p>There is strong recognition that human factors play a large role in how the supply chain operates (as with everything else).&nbsp; Success and positive impact cannot be attained without simultaneously addressing what drives human behavior in this space.&nbsp;</p>