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When the COVID-19 Pandemic shut down the ability for in-person tradeshows and events, we worked to find an alternative solution with a new virtual exhibit designed to replicate the West experience without the risk of in-person interactions. Our team members quickly turned the idea of a booth replacement into an interactive experience for customers to use – both during trade shows and any time there’s a need to connect with us.
Information is a powerful tool and West’s Knowledge Center has been updated to provide our customers with an improved user experience. We’ve completed a comprehensive overhaul of the Knowledge Center user interface, including a filter-based search design, more modern look and feel, and easy access to trending articles, new content, and FAQ’s answered by West Subject Matter Experts.
Our vision for the West Knowledge Center has always been to deliver a digital platform full of the most cutting-edge science and product information to further support our customers and potential customers in their search for packaging and device solutions and services. But what about individuals who are new to the industry? Where do they go to gain a strong foundation in these areas to figure out exactly what they need?
When faced with drug shortages or supply chain issues affecting a branded drug product, generic drug manufacturers need to move quickly to help ensure that needed therapies reach the market safely and efficiently. Access to high-quality packaging and delivery components can make a huge difference in ensuring patients receive life-saving medications on schedule.
Today’s business environment demands a seamless and continual transition of digital experience to conduct business and engage various stakeholders in the same way we conduct the rest of our lives outside work. The experience expectation is consistent across devices of choice from phones to tablets to laptops. That’s why West partners with the world’s top pharmaceutical, biotech, device and diagnostic companies to embrace technology that supports the patients they serve with online resources and tools to better manage their health. In turn, we’re looking to support our customers with digital tools to help speed the research and development process of bringing life-saving medicines to patients that need them.
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