West: By Your Side for a Healthier World
In 2012, West rolled out a new global branding initiative that included a new tagline: By Your Side for a Healthier WorldTM. What does that mean? Every day, injectable drugs and vaccines are administered to improve the health of millions of patients around the world. And every day, West works by the side of its health care partners to design and manufacture drug packaging and delivery systems that will bring those drugs and vaccines from concept to the patient more efficiently, reliably and safely. This has been West’s legacy since the Company was founded in 1923.
Customers know West for its high-quality products and as a global partner that can meet their needs in a challenging and changing industry. The new tagline emphasizes that West works in partnership with its customers as they move their product from concept to the patient. By doing so, West offers expertise and insights that can help develop comprehensive solutions for our customers’ drug development, manufacturing and delivery needs.
Our new brand statement expresses the way we do business. We are committed to our customers’ success, delivering drug products that will help improve the health of patients around the world. Our employees work hard to blend our expertise, knowledge and creativity to form a single entity – an industry leader uniquely positioned to serve the pharmaceutical packaging/drug delivery markets.